ZEL

New hotel brand created by Melia in collaboration with Rafa Nadal, conceivel as a new approach within the hospitality sector.
The project defines and deploys a distinct visual and communication system, balancing an accessible and contemporary brand with a strong focus on design, aesthetics and user experience. Inspired by Mediterranean culture, the bran articulates the concept "Welcome to the Med, wherever you are" across all touchpoints, from physical spaces to daily communication.