Campaign developed for the launch of Tanqueray Sevilla, a gin infused with Sevilla oranges aimed at building cultural relevance within the Spanish market.

The project is built around a widely recognized local insight - "Seville has a special color" - translated into a creative system designed to identify that color through a custom-developed algorithm. The result was an orange tone connecting the city's character with the product itself, enventually officially certified by Pantone as the Special Color of Seville.