More than a campaign, this project marked a brand repositioning in a cultural context where fried chicken lacked relevance in Spain. Built around a peception issue-both of the product and its origin-, the campaign draws from a simple linguistic insight: when something is genuine and good, you say it twice. This led to "Pollo Pollo", a concept that reclaims the autenticity of the product and establishes a new brand platform, linking fried chicken to entertainment, enjoyment, and a narrative clearly inspired by American culture.

The project involved art direction of the shoot and the design of a custom jacket as the central promotional piece. The garment became a cultural asset for the campaign, driving strong organic engagement on social media and supporting the brand's digital relaunch.